Duration: 18:48

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Shaklee is a natural nutrition company that has recently began deploying data-driven marketing programs in partnership with AgilOne. Within just a few months, Shaklee was able to deploy automated programs such as cart abandonment, replenishment, reactivation, and a testimonial series. These initial programs alone are expected to provide a 5 percent revenue lift in the first year, with relatively low incremental effort to support on an ongoing basis. AgilOne is a cloud-based predictive marketing software that makes it simpler to identify different types of customers and create smart, targeted marketing that caters to their' needs. With this technology, all companies, regardless of size, can now access and use predictive analytics to boost revenue and reconnect with their customers.

Speakers:
Kobie Fuller, Principal, Accel Partners
Dominique Levin, CMO, Agilone
George Shehata, VP of Customer Relations Management, Shaklee