GrowthBeat 2014: The measurement journey

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VentureBeat
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Published on ● Video Link: https://www.youtube.com/watch?v=sjt2n5PRAN4


Duration: 18:11
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Microsoft Devices Marketing (formerly Nokia) is in a hot competitive space with a dynamic technology, partner and market landscape. Slow, plodding marketing simply won’t cut it. Jared Montblanc from Microsoft Mobile and Jennifer Zeszut from marketing analytics firm Beckon discuss how real-time, integrated data is the necessary precursor to dynamic decision-making and truly agile marketing. They’ll discuss both the what (which metrics matter) and the how (the measurement journey) in an incredibly dynamic, omnichannel marketing landscape where you either go fast or get left behind.

Speakers:
Ashu Garg, General Partner, Foundation Capital
Jennifer Zeszut, Founder & CEO, Beckon
Jared Montblanc, Director of Marketing Planning & Insights - North America , Microsoft Devices Marketing



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