Growth Beat 2014: How Jiffy Lube's digital program became a machine (with Jiffy Lube & Sq1)

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Published on ● Video Link: https://www.youtube.com/watch?v=xP5KrJJQ8Uc


Duration: 21:41
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Jiffy Lube International is a distributed network of 2,000 franchise automotive maintenance locations, with a centralized brand and advertising budget. Finding a way to localize its national pay-per-click (PPC) efforts has proved tricky. Jiffy Lube built a portal that made it easy for the system to localize offers and campaign structures. The Jiffy Lube Portal launched in late 2013 and the results so far have been positive, quadrupling the return on ad spend.

Speakers:
Bruce Taragin , Managing Director, Blumberg Capital
Amanda O'Brien, Head of Digital/e-marketing & Advertising, Jiffy Lube
Jim Badum, Vice Chairman, Sq1



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