How AppHarbr Puts A Stop To Bad Ads Before Your Users See Them

Channel:
United Kingdom PocketGamerbiz
Subscribers:
9,810
Published on ● Video Link: https://www.youtube.com/watch?v=PnkqCVq8ops


Duration: 44:45
146 views
5

Deceptive and disturbing ads are gutting your game. Recent reports found that nearly 60% of mobile gamers have encountered creatives that blatantly misrepresent gameplay, and more than half of all games are uninstalled within 30 days. Simply put, bad ads are bad for business. Alex Yerukhimovich, Head of AppHarbr, likens locating and blocking these creatives as a game of whac-a-mole—exhausting, time-consuming, and ultimately something you can’t win on your own. To get you out of this spiral and back into the driver’s seat, AppHarbr manages and eliminates these ads for you before they hit the screen. Alex takes the mic this week to tell Peggy and Brian how AppHarbr's SDK and ad management platform, powered by GeoEdge, gives power back to the publishers, allowing them to control which ads appear alongside their games. He's joined by Vincent Février, CMO at TapNation. Together, the two break down the types of bad ads, how they affect game performance, and how AppHarbr helps publishers to police and put a stop to poor-quality ads before a user sees them.

Alex Yerukhimovich -   / alexyer  
AppHarbr - https://appharbr.com/
Vincent Février -   / vincent-f%c3%a9vrier-9580ab53  
TapNation - http://tap-nation.io
Interactive Advertising Bureau - https://www.iab.com/
AppsFlyer App Uninstall Report 2024 - https://www.appsflyer.com/resources/r...


CHAPTER TIMESTAMPS
00:00 - Intro
03:20 - Types of bad ads
07:32 - Most harmful ads for publishers
12:12 - Side effects of bad ads
20:25 - How AppHarbr helps publishers to police
26:40 - Putting your foot down
30:05 - AppHarbr's services to fight bad ads
32:47 - How to create ads policy and audit
35:55 - Games studios should make games
37:56 - Alex's advice to publishers
40:10 - Favourite games Q&A

* * * * * * * * * * * * * * *

** Let's Connect **
👉🏻 Twitter -   / pgbiz  
👉🏻 LinkedIn Group -   / 144491  
👉🏻 Facebook -   / pgbiz  
👉🏻 Website - https://www.pocketgamer.biz

Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event



Other Videos By PocketGamerbiz


2024-09-10Google Lead Shines A Light On The Top Trends In Gaming Today
2024-09-05Game Design For Engagement & Retention: How to keep your players playing
2024-09-05Game Economy Design: How to ensure player satisfaction and commitment, with Oscar Clark
2024-09-04TapNation’s Secrets to 1 Billion Downloads in Under 5 Years
2024-08-28Kelly Kang’s Secret Sauce To Monetise Your Game Like A Boss
2024-08-28Highlights from the Pocket Gamer Mobile Games Awards 2024
2024-08-15Mobile advertisers are going in blind on Apple | Fernando Pernica from Nefta
2024-08-14Holistic marketing and re-engaging old users | Will Meltzer from Moloco
2024-08-13Taking Snake.io to the next level and building multimedia brands with Kooapps CEO CK Wang
2024-08-06Rise and Play’s Sophie Vo On The Skill You Can’t Overlook When Scaling Your Studio
2024-07-30How AppHarbr Puts A Stop To Bad Ads Before Your Users See Them
2024-07-25Game Monetisation Design: Strategies, Trends, and Best Practices with Oscar Clark
2024-07-16AdQuantum’s Sergey Sukhov On Strengthening Ad Network Bonds for Better Performance
2024-07-09Inside Nostra's Game-Changing Lock Screen Experiences
2024-07-03The importance of webshops in the mobile market | David Stelzer from Xsolla
2024-07-02Tilting Point’s Enric Pedró On Leveraging IP On A Shoestring Budget
2024-06-27Pocket Gamer Connects San Francisco 2024
2024-06-27Finding your way within a black ocean | Mihai Pohontu from Amber
2024-06-25Metaplay’s Teemu Haila On Scaling And Saving Smaller Studios $1 Million/Year With One SDK
2024-06-25Are games markets bouncing back? | Karl Knights from data.ai
2024-06-25Time to rely on self-funding? | Paolo Trezentos from Aptoide