How can good sites that don't know about SEO rank well?

Channel:
United States Google Search Central
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Published on ● Video Link: https://www.youtube.com/watch?v=0JD55e5h5JM


Duration: 2:08
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93

Google would appear to favour sites that are built by those who know all the SEO 'best practice' techniques (and follow your tips!). There must be many technically poor sites that actually have fantastic content - surely these shouldn't be penalised? Tinperson, Buckinghamshire, UK

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Tags:
google
seo