How Croud Delivers 4–5X Productivity with Gemini and NotebookLM
34Featured in this video: Kris Tait, Chief Business Officer, Croud
Executive summary: Croud, a global full-service media agency specializing in performance and brand marketing, leverages talent and technology to drive growth for clients across industries such as retail, healthcare, finance, and lead generation. With over 650 employees across offices in Dubai, the UK, and North America, Croud relies on Google Workspace for seamless global collaboration, security, and compliance.
The company has now integrated Gemini and NotebookLM to boost productivity, build a centralized knowledge base, and enable AI-powered task execution. Custom Gems are used for everything from sentiment analysis in emails to complex data analysis, coding assistance, and research. NotebookLM serves as a repository for client research, enabling quick access to third-party, public, and internal documents for pitches and strategy work. These tools have multiplied productivity, saving time across research, planning, strategy, and note-taking, while empowering employees to focus on high-value creative and strategic work.
Challenge: As a rapidly growing global agency, Croud needed to improve efficiency and knowledge sharing across distributed teams while maintaining high standards of security and compliance. They sought tools to reduce repetitive tasks, accelerate research and strategy work, and give employees more time for high-value, creative problem-solving.
Solution: Croud deployed Google Workspace to unify global collaboration and ensure secure, compliant communication across markets. The team integrated Gemini into their Google Workspace flow to execute repeatable tasks, analyze data, generate code, and conduct deep research without external dependencies. Custom Gems were created for specialized needs like email sentiment analysis and supplier-specific data workflows. NotebookLM was implemented as a centralized repository for client-related research and documentation, enabling rapid access to information for pitches and strategic planning.
Results: By using Google Workspace with Gemini and NotebookLM, Croud has achieved dramatic productivity gains. Employees can now complete research, planning, strategy, and note-taking tasks at the click of a button. With Gemini, work that once required multiple handoffs can be done independently, freeing employees for creative and strategic priorities. NotebookLM has streamlined client knowledge management, allowing quick retrieval of information from multiple sources for pitches and campaigns. Overall, Croud reports 4–5X productivity improvements for certain tasks, delivering faster, more efficient service to clients worldwide.
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