Driving Innovation: Geotab runs 110,000 Gemini queries in a single month
20"Featured in this video: Neil Cars, CEO, Geotab
Executive summary: Geotab, one of the largest telematics companies in the world, connects 4.7 million vehicles to make them safer, more sustainable, and more efficient. A Google Workspace customer since 2010, Geotab relies on the platform’s global, cloud-first collaboration tools—such as Google Meet, Google Docs, Gmail and Chat—to unite its distributed engineering and operations teams.
With the introduction of Google Workspace with Gemini, Geotab quickly expanded access to every employee, achieving nearly 89% adoption. Gemini is now used across departments—HR, marketing, legal, engineering—to accelerate research, summarize documents, produce status reports, and identify key issues in large datasets. In one month alone, 2,300 employees generated 110,000 Gemini queries, averaging 40 queries per day. The result: faster iteration, better customer support through improved data analysis, and enhanced ability to deliver value to end customers.
Challenge: Geotab’s globally distributed workforce needed a unified, cloud-first collaboration platform to manage complex engineering problems and deliver faster innovation. As the company scaled, they sought AI tools to handle massive datasets, streamline workflows, and accelerate decision-making across every department.
Solution: Geotab rolled out Gemini to all employees, integrating AI-powered capabilities into daily workflows. Teams now use Google Workspace with Gemini for research, document summarization, status reporting, legal document review, and data filtering—supporting functions from HR to engineering. The AI’s ability to quickly surface insights allows faster iteration and better alignment between internal teams and customer needs.
Results: The rollout of Google Workspace with Gemini has transformed how Geotab works with data and collaborates. With nearly 89% adoption, 2,300 employees ran 110,000 Gemini queries in a single month—averaging 40 queries per person per day. Rapid adoption is expected to reach 100% company-wide in the near term. Departments across the business report significant productivity gains, from faster research and reporting to identifying key issues in legal and customer data. This acceleration translates directly to customer benefits, such as improved support, enhanced product iteration, and more targeted marketing, ensuring value is delivered faster and more effectively.
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