How Data Changed User Acquisition | ANDREASEN

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=mYFnl9wl988


Duration: 28:02
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Download Slides: https://www.dropbox.com/s/d0wj5mt2g7hz7ub/ThomasAndreasen_CCASIA_2015.pptx?dl=0

Delivered at Casual Connect Asia 2015

In this session Thomas Andreasen will go through the changes that has happened on Mobile Acquisition over the last 3 years and show the learning from those experiences and come with an educated prediction of how the space is going to change in the coming years in terms of Performance Marketing, and Rising CPI's.



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Tags:
Casual Connect
Casual Connect Asia 2015
gaming
mobile games
user acquisition
Playlab
Thomas Andreasen
metrics
analytics