How Do I BECOME A Digital MARKETING Specialist?

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In this video Evan answers this question: How Do I BECOME A Digital MARKETING Specialist?

Here's the Automated Transcript:
00:00
how do i become a digital marketing
00:01
specialist how do i apply my knowledge
00:04
right away
00:04
or should i simply gather up the theory
00:07
first
00:08
and then try to find clients for free
00:12
but for the but for the seek
00:16
of practice i would
00:19
pick what you like most about digital
00:21
marketing like what inside digital
00:23
marketing
00:24
do you not just think is a hot
00:25
opportunity but do you actually like
00:27
most
00:28
what do you like most inside digital
00:29
marketing this digital marketing is huge
00:34
so what do you actually like the most
00:35
inside of all of that
00:37
to start becoming a specialist because
00:40
digital marketing specialists i think
00:41
that's what he said is that what was
00:42
india
00:43
right exactly digital marketing is not a
00:46
specialist
00:50
yeah yes yes like it's way too big
00:54
so so follow your own maybe not advice
00:57
but
00:58
um line of thinking and now actually
01:02
become a specialist what inside of
01:03
digital marketing do you want to be the
01:05
specialist
01:06
at writing is huge yeah so what's up
01:09
your video his response to the digital
01:11
marketing specialist
01:12
is i like that it involves creativity
01:14
and competition
01:16
no no that's okay that's great but
01:18
inside of digital marketing what do you
01:20
want to be great at
01:22
yes different things inside digital
01:24
marketing
01:26
what's two or three what two what's two
01:28
or three areas you want to focus on
01:33
one like niche what what's this special
01:35
you want to be a specialist
01:36
what are you gonna do like tik tick-tock
01:40
being great at tick-tock marketing
01:41
that's being a specialist
01:44
which of the platforms you want to
01:45
dominate and be the best at
01:47
what do you want to be a specialist on
01:48
what's your well he said one but i
01:50
couldn't
01:50
figure out two three that we narrowed
01:52
down to one yeah was it rain like rain
01:54
on your ig or something and you called
01:55
it yeah
01:56
rainbow look the other video is rain
01:58
like rain
01:59
oh i see i see okay okay
02:02
i like it so the three he chose feo
02:06
copywriting and social media marketing
02:09
social media marketing is way too broad
02:13
um so that doesn't count but seo and
02:15
copywriting
02:16
again those in our individual um
02:20
specialties we want to be great at
02:24
it doesn't mean that's what you are
02:25
stuck with forever but this gets you to
02:27
where you want to go
02:29
if you are a great copywriter
02:32
you can build a business you can be you
02:34
can have a full-time income easy just by
02:36
doing copywriting
02:39
but the minute you say i'm also a seo
02:41
person i'm also a social media marketer
02:43
what are you doing man it's too all over
02:45
the place something like video i think
02:48
he's saying so you mean that i need to
02:50
go all narrow and full mode on it like
02:53
for example choosing copywriting
02:55
and go with a certain niche in
02:56
copywriting
02:58
um it could be that or it could be a
03:01
specific kind of copywriting
03:04
right so it could be
03:08
copywriting for newsletters
03:11
for facebook ads for something specific
03:14
or could be
03:15
copywriting for a certain industry
03:19
right the customer experience industry
03:21
retail right
03:22
but now we're getting better right and
03:23
the more you can combine your interest
03:25
the more
03:26
chance of of success that you'll have
03:28
but
03:29
yes now we're getting a lot closer what
03:31
level of english is
03:32
required to be a good copywriter what
03:35
kind of english
03:37
level of english what level of english
03:39
to be a good copywriter
03:42
pretty high do you have to be the
03:45
world's
03:45
you know greatest influence with the
03:48
words and
03:49
with everything it's gotta you gotta
03:51
know trigger words and emotional words
03:53
you gotta
03:55
um you gotta really understand the
03:57
english language
03:58
yeah pretty pretty high
04:05
like listen i'll give you examples
04:06
somebody two people messaged me
04:09
um last week about i mean i get message
04:12
all the time when people's like hey
04:14
i'll write a free newsletter for you
04:16
just try me out right
04:18
but there were two people in particular
04:20
who one of them i gave a shot to
04:22
and this is to give a shot to do free
04:24
work right because if if
04:26
if i like the work maybe i hire them
04:28
right
04:30
so one person i gave the assignment to
04:32
and he
04:33
he to his credit didn't just do one
04:36
did three not have to look at them
04:38
tomorrow but he said hey how about i do
04:39
an email
04:40
promoting acts to your audience right
04:43
great







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