What Are Your THOUGHTS On Customer EXPERIENCE?

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In this video Evan answers this question: What Are Your THOUGHTS On Customer EXPERIENCE?

Here's the Automated Transcript:
00:00
can we engage in a conversation on
00:02
customer experience sometime
00:03
let's go what do you want to know what
00:05
do you want to talk about we're doing it
00:07
we're doing it right now this is it what
00:10
do you got
00:10
customer experience i like it you're
00:12
here he's here let's go let's go
00:15
do it live come on now what are your
00:18
thoughts on customer experience
00:19
why is it important
00:24
um
00:27
if you look at what people care about
00:30
the experience is always going to be in
00:31
there right pricing is always important
00:34
delivering their value is always going
00:36
to be important customer experience is
00:38
always going to be important
00:40
it becomes a question of what do you
00:41
want to what do you want to stand and
00:43
win on
00:44
and for a lot of entrepreneurs customer
00:47
service
00:48
is the easiest thing to win on like
00:50
you're not going to win on
00:52
reputation if you're if you're a startup
00:55
you're not going to win on history
00:57
um i hope you're not competing on price
01:00
we've got time for one more uh so what
01:03
are you gonna what are you gonna compete
01:05
on
01:05
the the best thing to compete on is the
01:08
service is that
01:09
i feel like you care about me more than
01:13
the big company that working with you
01:17
if i hire zan to be my confidence coach
01:19
he's actually going to
01:20
care about me versus i don't know if
01:24
there's some big coaching company but
01:26
you know coca-cola decided to sell
01:28
confidence coaching
01:29
[Laughter]
01:31
i think dan would care more about me did
01:34
he care more about the customer
01:36
service the interaction experience than
01:39
a giant company would
01:40
so that's that's the one of the easiest
01:43
advantages that you have
01:44
as an entrepreneur small business
01:46
compared to your competition it's not
01:47
the only thing people care about
01:49
some people will get you know all they
01:51
care about is getting the results some
01:52
people all care all they care about is
01:53
getting the price
01:54
then they care zero about customer
01:56
experience look at an airline right
01:58
you've got business class you've got
02:00
economy
02:01
and you've got like the super low budget
02:04
pay for every
02:07
bag that you bring in let's give love to
02:09
the team
02:10
right so you know if you're going to
02:12
super no phil's airline
02:14
then you're not going to get a great
02:16
experience right
02:18
they're going to make you pay for a
02:19
bottle of water but that's fine you're
02:22
not going for the experience you're
02:23
going because it's the cheapest
02:25
so people value those things in
02:27
different ways experience pricing
02:30
you know the the result that they're
02:31
going to get
02:33
but it's one of the biggest ways that
02:35
you can win as an entrepreneur yeah how
02:36
does that help like why that question
02:38
what are you trying to do
02:41
that's not your actual question right i
02:43
mean you got what are you what are you
02:45
trying to ask something what do you want
02:46
what's behind that
02:47
you already know that customer
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experience is important so
02:50
what's behind that question so i'm a
02:52
customer experience consultant
02:54
now recently i recently joined a new
02:56
zealand
02:57
based consultancy consultancy firm
03:00
called halftime orange
03:02
i like to establish myself as a
03:04
full-time consultant
03:07
great so you want to be a full-time
03:09
consultant inside
03:10
orange orange was the name of the
03:12
company
03:13
um halftime orange so what's your goal
03:16
is your goal to be a
03:18
full-time consultant inside halftime
03:20
orange or
03:21
to branch off and do your own business
03:24
it's still a student okay i want to be a
03:27
thought leader
03:28
in customer experience and build a
03:29
full-time income from
03:31
this job okay great so
03:36
there's a difference between having a
03:37
job and being an entrepreneur
03:40
so big difference well that's fine like
03:43
if that's your ambition is to make this
03:44
a full-time job you have to understand
03:46
the dynamics of halftime orange so
03:49
what do you need to to bring because i
03:51
was an employee and one of my only jobs
03:53
was an employee and i was the hardest
03:54
worker there
03:55
in my group i did more than my whole
03:58
team combined in terms of
04:00
getting results but it wasn't a fit
04:04
so what you need to think about is what







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