How should I link to a site that I have a personal relationship with?

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Published on November 9, 2009 7:17:55 PM ● Video Link: https://www.youtube.com/watch?v=oDKhXK6l9H8

Duration: 1:34

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Tom Critchlow from London, UK asks:

"If a site owner has a personal relationship with another unrelated site in a different niche and adds a link to their site from his, this link looks a LOT like a paid link. Since paid links can harm your site, what is best practice in this situation?"