Why would an FAQ page rank above a site's homepage?

Channel:

Google Search Central

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751,000

Published on November 17, 2009 5:51:06 PM ● Video Link: https://www.youtube.com/watch?v=x7ST3kDdjUk

Duration: 2:10

7,764 views

23

Alex asks:

"Sometimes, when you search for a company or so, you won't get the main page as a search result. For example, you search for *example-company-name* and get their FAQ page listed first. How does that happen and how can we avoid it on our own websites?"