Should I link to all press mentions of my site?

Channel:

Google Search Central

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751,000

Published on October 27, 2009 5:28:50 PM ● Video Link: https://www.youtube.com/watch?v=mO01nH31clU

Duration: 1:17

7,555 views

22

"If I link back to a press article about our company, will Google perceive this as a reciprocal link and therefore give less weight to the inbound link?"

London, UK

This video is part of a "Grab Bag" series in which Matt Cutts, head of Google's webspam team, answers questions from webmasters. We're not currently taking new video questions, so your best bet for getting an answer about webmaster-related search issues is to head to our help forum: http://www.google.com/support/forum/p/Webmasters?hl=en