How should I organize my AdWords account?
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Keeping your AdWords account organized is one of the keys to success with AdWords. Learn how to save time and reach the right customers by organizing your campaigns, ad groups, ads, and keywords properly.
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Learn more: https://support.google.com/adwords/answer/1704396
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SCRIPT:
Meet Maria.
She’s the owner of Maria’s Boutique. And a firm believer that everything should be
organized just so… Especially her AdWords account.
In fact, she’ll tell you that keeping her account well-organized is one of the secrets to her AdWords success…
Because it means her ads are more likely to be seen by the customers she wants to reach…
...and she spends less time managing her account day-to-day.
To see how Maria got her account organized just so, let’s go back to the beginning.
Step one was creating her Account, beginning with selecting the email and password she’ll use to sign in …
And providing information like her contact information and billing details.
Strictly speaking, an active AdWords Account must contain at least one Campaign. And in that Campaign, one Ad Group.
But like most successful advertisers, Maria’s account is made up of
several campaigns.And multiple Ad Groups.
Campaigns are where you make big-picture choices like when and where ads can appear …
and the campaign’s overall budget.
Maria got started by creating one campaign for each section of her website.
...“Jackets” …
“Shoes” … And so on.
And as her business grew, she stuck with this winning formula
-- keeping Campaigns broad -- as she moved into new markets, and promoted unique events in her store.
Setting up her Campaigns this way also gave her a lot of flexibility. Like being able
to adjust the budget on her “jackets” campaign when sales started to slow.
And promote the store’s “Winter Sale” with a special campaign she set up to show video ads to readers of fashion blogs, rather than alongside search results.
Maria’s organizational talent really came into play when she started adding Ad Groups to her Campaigns.
Ad Groups are collections of related
keywords, ads and bids, and work best when they’re focused on one particular theme.
This makes it easy for Maria to select
the right keywords to reach customers searching for the things in her store.
And link her ads to highly relevant pages on her website--
a good habit for showing website visitors just what they’re looking for
and converting more of those visitors into new customers.
So whether you’re just getting started with AdWords, or a longtime user,
think about the best ways to organize your account.
...and boost your AdWords success.
For more information about how to organize your account, visit the AdWords Help Center.