How the Gaming Industry is Paving the Way for Advertisers on Mobile | Damon MARSHALL

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=JGthiZYZGTo


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Delivered at Casual Connect Europe in Amsterdam, February 2015.

It has become clear that traditional desktop advertising products don't directly translate to smartphone devices and that "mobile web" is not the answer. Big brand media buyers are eager to spend in mobile, but are apprehensive as they look for a better way to measure mobile ROI. Luckily, mobile game publishers have embraced more thoughtful advertising products and advanced app-analytics technologies that are paving the way for advertisers to effectively target, track and measure their mobile ad spend in a way that will shape the future of in-app advertising.



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Damon Marshall
Supersonic
Casual Connect Europe 2015
Casual Connect