How to Market A PC Game / Chris Zukowski (How To Market A Game)
106Marketing your PC game on Steam is very tricky. There are lots of other games competing with you and fans are very picky. In this talk Chris Zukowski, Creative Director of How To Market A Game, shows you the techniques used by the top publishers to get wishlists, make fans excited, and sell more copies of your game.
#DevGAMM #gamedev #marketing
Slides – https://www.dropbox.com/s/x690m15jnm70nny/Chris%20Zukowski.pdf?dl=0
Contents:
0:00 – Intro
0:29 – Brief history of Steam
5:23 – About Chris
7:14 – Games & Genre
13:08 – Wishlists
16:57 – Boring daily growth
20:46 – Exciting promotions
33:00 – Example of Valheim
42:22 – Q&A session
Supported by Belka Games. The company is among Top 20 publishers by revenues in EMEA according to App Annie and keeps growing and developing.
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