How to Optimize Your Game Retention with Analytics | MENSE
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Published on ● Video Link: https://www.youtube.com/watch?v=0nKuwbqAHYI
Delivered at Casual Connect Asia 2015.
LTV is greater than CPI, and in order to reach users with high LTV, you've got to analyse your gamers behaviour, where they came from, and what are they doing after their Install. That way you'll be able to optimize your acquisition channels and eventually optimize your ROI.
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Casual Connect
Casual Connect Asia 2015
gaming
mobile games
casual games
Ronen Mense
analytics
data
user retention