Consumer as Producer: Games & Video Converge | Panel

Channel:

GameDaily Connect

Subscribers:

11,300

Published on August 19, 2015 1:19:10 AM ● Video Link: https://www.youtube.com/watch?v=ZKp8vKlNngY

Game:

League of Legends (2009)

Duration: 54:24

1,600 views

36

Panelists: Matthew Patrick, President, Theorist, Inc.; Kevin Lin, COO, Twitch; Wouter Sleijffers, CEO, Fnatic; Craig Levine, EVP, ESL; Kristian Segerstrale, COO & Executive Director, Super Evil Megacorp
Moderator: Peter Warman, CEO, Newzoo

Delivered at Casual Connect USA 2015.

Esports explodes, games rule YouTube, and consumers are mass creators of content which is increasingly broadcasted live. This is causing a mass revolution in our industry and setting the blueprint for future success. It is not only that video content is becoming an integral part of every game company's strategy, it is the bigger trend of consumers becoming the world’s producers which makes this so disruptive. The capacity to not only stream video, but also comment and share opinions on social media platforms, means the pressure is now on to work with gamers in brand creation instead of solely advertising to them. Consumers are at the helm and the industry is relegated to facilitator. This transformation puts games at the center of all digital media trends and provides an array of new opportunities for the games industry to grow. Hear from the players shaping this trend and how they see the future.

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