How to Reach New Players (AND Monetize 100% of Them) | Mike Hines
3Download slides: http://www.gamesauce.biz/2016/02/26/mike-hines-explains-amazon-undergrounds-100-conversion-rate-promise-casual-connect-video/
Delivered at Casual Connect Tel Aviv 2015.
The average game developers only monetize 2-3% of their customers. What if you could monetize 100% of them? We’ve analyzed the top mobile games to see what best practices help them reach new customers and monetize at a higher rate. Several trends emerging now will make it possible for you to amplify those best practices and convert more “players” to “payers.” In this session we’ll cover those best practices and introduce Amazon Underground, a program that lets you get paid for every minute every user spends in your Amazon Underground app. We’ll look at this from the user-experience side and the developer side, including app submission guidelines and an example of a calculator you can use to see if your app will make more with traditional IAP or with Amazon Underground.