The Developer Dilemma | Sivan Enden

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United States GameDaily Connect
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11,400
Published on ● Video Link: https://www.youtube.com/watch?v=nnTkNc3IcQA


Duration: 24:41
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Delivered at Casual Connect Tel Aviv 2015.

Statistics show that most app developers only monetize the top 5% of their users. This session will cover new methods for user segmentation using 3rd party and in app data. These methods have proved to enable smarter monetization that will lead to higher user value. We will also explore the Google AdMob solution, allowing for analysis, segmentation and serving of native ads, house ads, interstitials and other type of ads for a maximized monetization solution from most of your users.



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Tags:
Casual Connect
Casual Connect Tel Aviv 2015
gaming
mobile games
casual games
Sivan Enden
Google
app store optimization
ASO
app development
app monetization
user segmentation
user conversion
AdMob
advertising
ads
native ads
house ads
interstitials