App Store Optimization: What You're Probably Doing Wrong | Yonatan Dotan

Channel:

GameDaily Connect

Subscribers:

11,400

Published on November 17, 2015 6:56:13 PM ● Video Link: https://www.youtube.com/watch?v=xKy7gYvLNGY

Duration: 22:34

4,879 views

65

Download slides: http://gamesauce.org/news/2015/11/18/yonatan-dotan-creating-aso-best-practices-casual-connect-video/

Delivered at Casual Connect Tel Aviv 2015.

Should you invest in App Store Optimization or is it time wasted? Over 60% of app installs come from search, yet marketers remain clueless about this channel. Companies focus on paid acquisition budgets while ignoring an enormous part of the equation. So - What is ASO? How does it work? Can you do it alone? Get a qualified overview of the channel and process, hear best practices, and get answers to questions like "should I localize my listing if my app isn't localized?"; "Is there 'blackhat' ASO?"; "Big apps like SnapChat haven't optimized their app. Why should I?"