How to Succeed in the F2P Market | David P. Chiu

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GameDaily Connect

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11,300

Published on June 16, 2016 10:36:05 PM ● Video Link: https://www.youtube.com/watch?v=V7YMYZRwU5o

Duration: 24:35

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Delivered at Casual Connect Asia 2016

Free-to-play games dominate the PC browser and mobile markets. But with ever-increasing UA costs and fierce competition from existing and new games, how can you compete in this crowded space? It is necessary to have a solid understanding of F2P to know what drives strong long term retention and monetization. This session will share real-world stats, best practices and common mistakes to avoid in order to maximize your chances of success.