Twitter as a Growth Platform for Mobile Games Marketers | Ross Sheil

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=yn64wXM90TY


Duration: 21:59
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8

Delivered at Casual Connect Europe 2016

This talk will focus on Twitter for mobile games marketers & developers addressing key industry themes of finding the correct balance between CPI & LTV and how to leverage Twitter as a viral platform Gamers marketers are investing heavily in TV - Twitter will share best practices of how to approach this as a Games Marketer using Twitter x TV solutions in combination with the rise of native video & real-time marketing.



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Tags:
Casual Connect
Casual Connect Europe 2016
Ross Sheil
Twitter International
casual games
mobile games
marketing
development
marketers
developers
CPI
LTV
viral platforms
user acquisition
native video
real-time marketing