Marketing Automation by Understanding the User Lifecycle with CLV | Marcus Kim

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=uruDUH82RGs


Duration: 12:06
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Delivered at Casual Connect Asia 2016

Customer Lifetime Value (CLV) is the total sum of expected profit out of each user. CLV is calculated with a user’s lifetime, activity, and monetary value from their activity, and each value provides a lot of information for effective marketing strategies. This session will look into how to understand the mobile app user lifecycle and how to use this data to create automatic marketing strategies with the best results.



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Tags:
Casual Connect
Casual Connect Asia 2016
Marcus Kim
Valuepotion
casual games
mobile games
Customer Lifetime Value
CLV
marketing strategies
user lifecycle