I FEEL SLOVENIA NIGHT 2024: Dallas Mavericks and STB join forces for greater visibility of Slovenia
In a successful collaboration between the Slovenian Tourist Board (STB) and the Dallas Mavericks basketball club, featuring Slovenian star Luka Dončić, impactful promotional activities have unfolded. The memorable 'I Feel Slovenia Night' transformed the American Airlines Center in Dallas into a Slovenian spectacle during the NBA match between the Dallas Mavericks and the Boston Celtics. With various engaging activities, basketball fans delved into the essence of Slovenia, the homeland of the acclaimed Luka Dončić. The 'I Feel Slovenia' brand took centre stage, gracing LED screens, the court, and various arena levels. Attendees enjoyed a Slovenia-themed halftime quiz, received promotional fan props, and marvelled at the acrobatic feats of the Slovenian Dunkin' Devils. An information desk showcased Slovenia's allure as a top tourist destination. The Dallas Mavericks club extensively featured the event across all its communication channels, amplifying Slovenia's visibility.
More: https://www.slovenia.info/en/press-centre/press-releases/26590-from-business-events-to-the-basketball-court-slovenia-continues-intensive-promotion-in-the-us-market
#ifeelslovenia #sloveniaoutdoor #lukadoncic
Video by @Dunking-devils