Be Brave! Take Chances! "Fast Failure" as a Path to Game Service Success | Vladimir FUNTIKOV
5Download Slides: http://www.mediafire.com/download/weo5hw2vup4y58g/Vladimir_Funtikov_CCKyiv_2013.pptx
The constantly changing, ultra competitive, and fast-moving world of Free to Play games on web and mobile platforms leaves little time for luxuries like careful planning and deep research. Publishers and Developers need to become comfortable working with imperfect, incomplete information, where historic data is not necessarily an indicator of future performance. Success in such an environment requires the courage to forge your own path, test live, and react to new discoveries rapidly before opportunities are lost. A mindset of "fast failure" recognizes a goal of constant learning, of accepting disappointing results as new stepping stones on a path toward success. Join Vlad Funtikov, Founder and CEO of Creative Mobile Games as he describes how his company grew from the ashes of failure to the riches of victory and learned along the way that failure is not only an option, it is a requirement.
Delivered at Casual Connect Kyiv, October 2013