Kakao Games: How to Get to the Top | Inna ZAICHENKO
7Download Slides: http://gamesauce.org/news/2014/02/12/inna-zaichenko-a-passion-for-games-casual-connect-video/
Kakao Games, provided by the most popular messenger in South Korea, engages more than 97 percent of smartphone users there. With the highest ARPDs in the world, it is considered to be a new trend and future in game distribution, promising high user acquisition rates and revenues. Still, Kakao Games is too closed for foreign companies lacking information on how to be successful there. Inna will share her experience on what you need to be published on this platform and become successful there; what marketing tools you should apply to get the required number of users; how to manage your subscribers after you've got a million of them and even more!
Delivered at Casual Connect Europe, February 2014