Interacting With Your Audience: Keys to a Healthy B2C Relationship | Serena Proudfoot
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Article about Serena Proudfoot: http://www.gamesauce.biz/2016/09/24/serena-proudfoot-whats-coming-casino-casual-connect-video/
Delivered at Casual Connect Asia 2016
Game studios have seen more opportunities to manage their own consumer relationships in today's highly connected, highly vocal world. This session will take a look at the benefits and risks of using social platforms and distribution channels to communicate directly with core audiences. We'll also review key points to creating and maintaining healthy business to consumer (B2C) relationships.
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Casual Connect
Casual Connect Asia 2016
Serena Proudfoot
Oddity Labs
casual games
mobile games
user behavior
customer service
studio culture
consumer relationship
social platforms