Is more content better? SEO Mythbusting

Channel:
United States Google Search Central
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751,000
Published on ● Video Link: https://www.youtube.com/watch?v=gKoriHae71w


Duration: 13:58
37,772 views
1,250

In the sixth episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Lily Ray (SEO Director, Path Interactive) discuss if more content is always a good thing for SEO or not.

Specific timestamped topics discussed:
Updating the same type of content each year vs creating new one (00:00)
Introduction to the episode (1:07)
How much content should I have and to what extent does this help my performance? (1:52)
Does having a blog / producing new content help my performance on Google? (03:02)
Updating older pieces of content (04:00)
Is there any way that Google tells us if there’s ‘too much content’ or maybe that content is underperforming? (04:40)
Underperforming content and the overall trustworthiness or authority (05:36)
Grouping and consolidation of one’s content (06:19)
Is word count a ranking factor? (08:07)
Specific keywords and word count (8:39)
Auto-generated content & canonicalization (9:32)
How does Google determine duplicate content? (11:35)

Documentation mentioned in this episode:
Quality evaluator guidelines → https://goo.gle/2RclxGG

Watch more SEO Mythbusting episodes → https://goo.gle/SEO-Mythbusting
Subscribe to Google Search Central → https://goo.gle/SearchCentral

#SEO #GoogleSearch



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Tags:
GDS: Yes
SEO content
SEO copywriting
content & SEO
content consolidation
content grouping
duplication
deduplication
canonicalization
word count
new content & SEO
keywords
content optimization
quality content
webmaster tools
seo mythbusting
mythbusters
seo
search engine optimization
seo myths
seo questions
how to increase SEO
how to rank better in Google Search
build a website
webmasters
Google Search
Google
Martin Splitt
Lily Ray
Google Search Central