Licensing and Merchandising Advice for Game Developers | Clark Stacey

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Article about Clark Stacey: http://bit.ly/2oVngE0 | Delivered at Casual Connect Europe 2017. This video faced technical difficulties on-site, but in an attempt to provide this important information for our viewers we've uploaded it in an edited form.

Can a game company become a toy company without losing its soul? Licensing your game for toys, apparel, and other consumer products can be daunting. WildWorks CEO Clark Stacey will discuss the crash course in licensing and merchandising his company received over the past year, and how to best position your games and your development teams for licensing success.

Download slides at: http://bit.ly/2nXkPfP



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Tags:
Casual Connect
Casual Connect Europe 2017
gaming
mobile games
casual games
games industry
kids games
educational games
game franchise
cross-platform
toys
Wildworks
Animal Jam
marketing
multi-channel