The ever increasing number of virtual goods being purchased by gamers represents exciting new monetization opportunities for developers.
How can game developers best capitalize on this global trend towards in-app purchases? How should you price your virtual goods and virtual currencies? What payment methods should you offer and when? How can you optimize your conversion funnel?
These and other topics will be explored in this lecture, which will draw upon examples from leading companies in the gaming space that have successfully monetized their game properties. Game genres will include casual, social, mobile, and online MMO games. The intended goal is to provide deep insight to developers on what steps to take in order to turn those small 'snackable' bites of content into large ARPU-generating games.
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