A Holistic Approach to A/B Testing | Jesse HULL VIDEO
Most social game developers claim to a/b test these days, but to succeed, testing must be part of your culture. How can you foster this across the organization and avoid common pitfalls? At GSN, every developer, designer and marketer thinks about a/b testing. This is how the company has managed to sustain growth on the Facebook platform for over 3 years. What are common mistakes people make when designing tests? What shouldn't you test? How long should your let your tests run? Attendees will get answers to all of these questions and more as they learn how to properly use a/b testing to grow and sustain their games.http://casualconnect.org/lectures/design/a-holistic-approach-to-ab-testing-jesse-hull
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Tags: GSN Digital
Jesse HULL
Casual Connect
Casual Connect Seattle 2012
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