From the outside looking in, social casino seems like a straight forward extension of a current social, web or mobile offering. In reality social casino is a big jump with decisions, roadblocks and hurdles along the way. The space might not be for everyone, but those who do decide to play in the casino space have the potential to capture a large growth market. Using case studies from Idle Games and Plumbee interpreted with Dan's extensive knowledge of design and production, Dan will review the current opportunities for entrepreneurs and best practices in game designers and product planners.