The Path to a Million Users: Diversifying Your Acquisition Playbook | John MAFFEI VIDEO
The cost of acquiring mobile customers is skyrocketing and competition for high value users is becoming cut-throat. Developers are forced to navigate a maze of low-value ad networks and deep-pocketed publishers as they bring their games to market. Understanding how multiple devices, platforms and channels impact user acquisition ROI is critical. In this session you'll learn how to unlock the viral potential of your user base and diversify your acquisition strategy without breaking the bank.https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/John_Maffei_CCUSA_2013.pptx
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