Mid-core Gaming. Sizing and Profiling the Opportunity in Western and Emerging markets | Peter WARMAN

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GameDaily Connect

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Published on March 11, 2012 2:47:13 PM ● Video Link: https://www.youtube.com/watch?v=86_ojKFjwUw

Duration: 23:12

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More than 70% of "core" gamers also play "casual" games but on different platforms, at different times of day and with a different purpose. The industry has defined "mid-core gaming" as a new opportunity, combining elements from the casual and core gaming space. What defines a mid-core game and more importantly, is there a need amongst consumers and willingness to spend money on these games? Peter Warman will make a serious attempt to size this opportunity and profile the "mid-core" gamer using cross-platform consumer data involving more than ten Western and emerging countries.

Delivered at Casual Connect Europe, February 2012