Real Numbers from Kongregate: Comparative Stats for MMOs and Social Games | Emily GREER
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Kongregate (A GameStop Company) is a distributor of nearly 100 virtual-goods games developed by developers small and large, Eastern and Western, casual and hardcore. As such, it has a unique perspective on what types of games have the most success monetizing. This talk will look at site-wide trends and dig into specific game metrics. Attendees will learn about what metrics correlate strongly to high ARPUs and general recommendations for how to design and optimize a successful virtual goods game.
Delivered at Casual Connect Europe, February 2012
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Emily GREER
Kongregate
Casual Connect Europe 2012