Mike Hines (Amazon) - Boosting Engagement with Competitive Games
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Published on ● Video Link: https://www.youtube.com/watch?v=bzQmPjeYGUQ
Presentation: https://drive.google.com/open?id=1lJtKRIqFpQ3vL3qGm3dWHpSis5bs0dMr
In this presentation, Mike Hines will talk about how competition promotes engagement and retention. Armed with research and data, Mike will share what Amazon has learned about where and when to offer competitions in your game, guidance on what kind of competitions to offer, and the right and wrong ways to use competitions. You’ll also learn how to pay for the player engagements only after you get the engagement!