MobileBeat 2014: How did a stupidly simple app get such stupidly huge growth?

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VentureBeat
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Published on ● Video Link: https://www.youtube.com/watch?v=ZA-Hnd1j_II


Duration: 21:40
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1

Speakers: Or Arbel (Yo ), Moshe Hogeg (Yo)
Moderator: Dylan Tweney (VentureBeat)

They say good design is about doing more with less. Yo is pushing that adage to the limit with a single-purpose app that the founders claim has garnered over 1 million users—750,000 of them in just a few days of furious viral activity—despite that it does only one thing: Send a message saying nothing but "Yo" to your friends. What's more, the company is about to close a round of financing. The founders of Yo will answer questions about why there might be more to the simplistic app than anyone realizes.

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Tags:
2014
MobileBeat
Yo
Or Arbel
Moshe Hogeg
Software (Industry)
Mobile Application Software (Industry)
Mobile