Monetization and Game Design | Jayesh EASWARAMONY
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Delivered at Casual Connect Asia 2015
As game developers, we obsess about our game. More often than not, this obsession revolves around mechanics - building blocks or rules and methods for gameplay dynamics - run time behavior driven by gamer input aesthetics - the look and feel of the game monetization often ends up being an afterthought which means that it frequently doesn't tie in with other game elements. How do developers make monetization an integral part of the game development process? What factors do developers need to consider as part of game design? In this presentation, Jayesh Easwaramony, VP&GM APMEA at InMobi, discusses these and other questions on monetization that can help developers improve their chances of success.