How To Build a Global Kids’ Brand | Thjis BOSMA

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GameDaily Connect

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Published on June 29, 2015 4:29:08 PM ● Video Link: https://www.youtube.com/watch?v=DBx3-OXn1mo

Duration: 19:09

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Download Slides: https://www.dropbox.com/s/26ujwi2yv0r2xic/Thijs_Bosma_CCASIA2015.pptx?dl=0

Delivered at Casual Connect Asia 2015

Thijs will share how Dr. Panda is building a global kids’ brand starting from the App Store. He will start with an overview of the young kids’ (3 to 8) app market in general, and then will explain Dr. Panda’s main markets and distribution channels. Thijs will go on with Dr. Panda’s design philosophy and how designing games for young kids is different, and then move to revenue models for kids’ apps as well as marketing practices. Dr. Panda’s future strategy will also be revealed, including venturing into physical toys.