Delivered at Casual Connect Europe in Amsterdam, February 2015.
People are spending more and more time on their smartphones, which means more monetization opportunities on mobile. As the landscape evolves and more apps hit the market, it’s important to stay focused on user experience and ensure that you are balancing monetization while creating an exciting experience for your players. Top developers know how to create a stellar game and still monetise it. This panel will highlight how top developers create a diverse monetization strategy and maintain a business model that works for their players and their revenue goals.
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