Stayin’ Alive: Breaking Out of the User-Decay Pattern For Mobile Games | Glenn KILADIS

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GameDaily Connect

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Published on March 13, 2015 6:13:29 PM ● Video Link: https://www.youtube.com/watch?v=uphyFf7BU28

Duration: 27:51

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Download Slides: https://www.dropbox.com/s/pyicd73ir2o7jt0/Casual%20Connect%20Amsterdam%20FINAL.pptx?dl=0

Delivered at Casual Connect Europe 2015

Too often, the life cycle of a casual game follows a predictable pattern: A burst of publicity and downloads on launch, a short time at the top of the charts and a long, slow slide into obscurity. How do you buck the trend - and make enough money while you’re at the top to justify your investment?
We’ll cover:
- The surprisingly consistent active user curve for games.
- How paid UA supports organic, viral, and publicity-based growth.
- How re-targeting can offset natural user decay to keep your game in the black.