Monetizing Each of Your Games on a Dedicated Website | Konrad HOLUBEK

Channel:
United States GameDaily Connect
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11,300
Published on ● Video Link: https://www.youtube.com/watch?v=boXD9XN-JXA


Duration: 21:44
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This presentation will explain how a platform is taking an innovative approach to help game developers monetize their content. Contrary to traditional game portals, we will analyze a network of casual games where each one of them have a dedicated website and where the platform directly handles all user acquisition (sourcing traffic, end user registration, activation) and monetization (advertisements, microtransactions, loyalty programs). In addition, we will look at how the platform works and what the key metrics are, based on a real-life case study.

Delivered at Casual Connect Europe, February 2012



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Tags:
Konrad HOLUBEK
Mediastay
Casual Connect Europe 2012