The Game Life-Cycle and Game Analytics: What Metrics Matter When? | Mark GAZECKI

Subscribers:
11,300
Published on ● Video Link: https://www.youtube.com/watch?v=C5lx4L0iJQI



Duration: 23:33
10,409 views
161


„What are the three most important game metrics?" is a frequently posed question. In this session we will actually bust that bubble and propose that different metrics matter at different stages during the life-cycle of a game.

Whether a game is in its early stages of a launch or whether a game is a couple of years old typically plays a role in terms of what game developers and publishers are primarily working on to make their game successful. Correspondingly, the metrics that should be tracked and analysed vary over time. The session will include practical examples of typical analyses and analysis steps. We will also cover whether and how game-metrics vary for different games over their respective life-cycles.

Finally, we will provide pointers as to how game developers and publishers can set up a system that addresses the needs of tracking and analysing metrics over the life-time of a game and to derive actionable insights -- both very specifically in the game and also from an overall company perspective.

Delivered at Casual Connect Europe, February 2012




Other Videos By GameDaily Connect


2012-03-11Online-transplatform: Success Factors and Pitfalls of Cross-Platform Gaming | Michael KALKOWSKI
2012-03-11Increasing Engagement and Revenue with Location Features | Christian PETERSEN
2012-03-11The New BlackBerry: We Play! | Volker HIRSCH
2012-03-11Monetizing Each of Your Games on a Dedicated Website | Konrad HOLUBEK
2012-03-11The Evolution of Brand Advertising: How Brands Are Changing Game Monetization | Jim GERBER
2012-03-11Lessons From the 90's: What We Believed Then and Why it Matters Now | Don McCLURE
2012-03-11Social to Mobile: How to Build and Engage a Profitable Mobile App Audience | Celia FRANCIS
2012-03-11Mobile Mad Men: Acquiring and Monetizing Mobile Users | Nick BHARDWAJ
2012-03-11Design Meets Data: Creating Social Games That Delight Players | Cara ELY
2012-03-11From Core to Casual -- The Importance of Diversification | Jan-Michel SAAKSMEIER
2012-03-11The Game Life-Cycle and Game Analytics: What Metrics Matter When? | Mark GAZECKI
2012-03-08Going Core on the Browser - How to Make Jagged Alliance Into a Browser Game | Michael PAECK
2012-03-08The Era of Convenience and Why The Browser is the Next Big Thing in Games | Trip HAWKINS,
2011-11-27Multiplatform Games: Panacea or Headache? | Vitaly KHIT
2011-11-24Earn Millions With Casual Gameplay | Anton VOLKOV
2011-11-19Ville Heijari from Rovio speaks about building Angry Birds franchise with a help of gamers community
2011-11-11New & Exciting: Gamification | Ivan TKACHENKO
2011-11-11Location in Games -- An Advanced Feature or a New Trend? | Iryna Lyashchuk
2011-11-11UI, User flow, and User Experience Design | Valeriy ORLOV
2011-11-11Facebook Groups Unite and Expand Social Graphs | Ziemowit PONIEWIERSKI
2011-11-09A Russian Game Development Success Story | Anton YUDINTSEV



Tags:
Mark GAZECKI
HoneyTracks
Casual Connect Europe 2012