Playing With the Monster: How to Build a Successful Trans-media Project Ida BRINCK-LUND

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United States GameDaily Connect
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11,300
Published on ● Video Link: https://www.youtube.com/watch?v=8YTp4yJtYkE


Duration: 41:15
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4

Art of Crime developed a total cross-media strategy from scratch AND designed the whole platform for a trans-media expansion BEFORE launch. Their test launch last year showed a unique potential, and the Scandinavian MMO launch this summer has proven it is scalable now with over 80 thousand Crimevillains and hundreds joining every day. But hey! It all sounds easy on paper. How do you really create monetizable production and distribution pipelines, artwork and 40 characters that fit all platforms? How do you make compelling gameplay, storytelling for trading cards, TV episodes that make sense and are connected to an MMO, cartoon strips, iPad, mobile ARG, board games, T-shirts, and toys all with intertwined business models? Come get a sneak peak of the black box configuration behind a transmedia IP.

Delivered at Casual Connect Europe, February 2012



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Tags:
Casual Connect Europe 2012
Ida BRINCK-LUND
Art of Crime