Motivate customers with Self Determination Theory in 3 minutes

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United States Game Thinking TV
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15,600
Published on ● Video Link: https://www.youtube.com/watch?v=7MxYsK154xk


Duration: 3:06
2,929 views
22

If you want to create a high retention product, you need to know about Self Determination Theory. SDT explains that people are strongly motivated by a desire to be self-determined β€” to be autonomous, master skills, and improve themselves. Leveraging these desires is the secret to keeping your customer coming back again and again.

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http://gamethinking.io/sdt

CHAPTERS
0:00 Introduction
0:26 What is the secret to building high retention products?
0:50 Games put you on a path toward mastery
1:44 Autonomy β€” our desire to be self-directed
1:49 Mastery β€” our desire to improve ourselves
1:54 Purpose β€” our desire to forge meaningful connections
2:04 Making meaningful progress is stickier than external rewards

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