Native Ads: Its Impact on F2P Economics | Telang

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=Yu5SgLVMAQ0


Duration: 12:09
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Delivered at Casual Connect USA 2015

Is there a world where publishers can have it all - an engaging user experience, monetization and scale? What does native@scale mean for developers, users and advertisers? This lecture presents a framework for thinking about the various native ad formats in the context of the free-to-play economy.



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Tags:
Casual Connect
Casual Connect USA 2015
Sampada Telang
Google
Publishers
Monetization
Advertisers
Native ads