Turning Ad Formats Into App Features | Adam Ben-David

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GameDaily Connect

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Published on September 8, 2015 5:16:34 PM ● Video Link: https://www.youtube.com/watch?v=5LEDsuAspmI

Duration: 20:53

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Download Slides: http://gamesauce.org/news/2015/09/21/adam-ben-david-making-the-tools-for-monetization-casual-connect-video/

Delivered at Casual Connect USA 2015

Mobile games are evolving right before our eyes, breaking all development stereotypes, and the use of advertising is no exception. Hit titles like Crossy Road and Fun Run 2 have generated millions of dollars through unique game flow and design using native ad units as part of the game play. Hear from Supersonic's Head of Publisher Operations, Adam Ben-David, on how premium publishers like PopCap, PocketGems, and Text+ craft their mobile advertising experience, effectively turning mobile ads into app features.