Focusing Too Much on UA is a Mistake | Joe Tartaglia
0Article about Joe Tartaglia: http://gamesauce.org/news/2015/10/08/joe-tartaglia-demonstrating-leadership-in-the-mobile-market-casual-connect-video/
Delivered at Casual Connect USA 2015
User acquisition tricks are all the rage. Growing a large user base is necessary, but there are many other priorities that are just as, if not more, important. Because of higher costs and uninstall rates, user retention has become more important than ever. There is a new breed of solutions in the mobile space that leverage loyalty and rewards to keep users right where you want them – in your app – to help you acquire more users, retain and engage them, and generate more revenue. Join Joe Tartaglia, from Appsaholic, for a deep-dive session about the growing mobile loyalty space as he shares case studies of apps that are effectively using rewards to retain users.