User Acquisition and Retention at Scale | Panel

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=lzxD_UtQllA


Duration: 25:51
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Panelists: Oliver Birch, Director of Marketing, Hothead Games; Jeff Erle, CEO, MobilityWare; Ben Moscatello, User Acquisition Manager, Storm8; Interviewed by: Bob Bahramipour, SVP Business Development, InMobi

Exclusive article about Oliver Birch: http://gamesauce.org/news/2015/10/21/from-lara-croft-to-dennis-rodman-oliver-birch-tackles-game-marketing-casual-connect-video/

Delivered at Casual Connect USA 2015.

InMobi’s SVP of Business Development, Bob Bahramipour will interview Storm8's User Acquisition Manager Ben Moscatello, MobilityWare’s CEO Jeff Erle, and Hothead Games’ Director of Marketing Oliver Birch on user acquisition and retention. Bob, Ben, Jeff, and Oliver will discuss the most effective acquisition channels for mobile games. They will also chat about the strategies top mobile games are using to retain users.



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Tags:
Casual Connect
Casual Connect USA 2015
gaming
mobile games
casual games
Oliver Birch
Jeff Erle
Ben Moscatello
Hothead Games
MobilityWare
Storm8
Bob Bahramipour
InMobi
user acquisition
user retention